WHY TOPPERS?
WHY OUR BRAND?
Toppers Pizza is an ever-evolving brand that has capitalized on technology and a booming pizza culture to do what other big-name brands cannot — give customers what they want. Our “Never Settle” attitude has allowed us to corner an untapped segment of the pizza industry and continues to fuel our mission to be the best in the business.
It all starts with our food. Setting the standard for high-quality pizza means that we make our dough from scratch every day, we use real Wisconsin cheese, and we never stop creating bolder and more flavorful recipes. Every Toppers pizza is crafted with love, personalized with care and baked to be unapologetically exceptional in every way.
Our focus on technology means that we can provide customers with a first-class experience and franchisees with reliable, cutting-edge technology to run their businesses. We pioneered a customized POS and online ordering platform that work in sweet harmony, turning the average phone into a remote control for pizza. The end result is a happier customer (hello, speedy delivery) and higher unit-level economics (hello, higher check averages).
WHY THE PIZZA INDUSTRY?
Pizza is a staple of the American diet. It’s fast, it’s delicious, and it’s great for any occasion. In fact, pizza is so ingrained in our culture that nearly all of us eat it once a month. The $46 billion-per-year industry has also proven to be incredibly resilient, setting business owners up for success with a reliable revenue stream regardless of the broader economy. The industry as a whole is projected to grow by at least $42 million over the next few years.
And thanks to technology, smaller brands like Toppers are able to break through the noise of the “big three” pizza players, giving customers more and higher-quality options than ever before. With more consumers ordering online and opting for convenient delivery, a brand like Toppers Pizza is perfectly positioned to lead the industry.
$46B
billion industry
$42M
expected growth in the next three years
84%
of Americans eat at least one pizza a month
45%
of Americans eat pizza once a week
OWN A TOPPERS
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*The Average Unit Sales Volume and the Average Unit Net Operating Income are based on the fiscal year ended December 31, 2023, for the top tier of the 41 of 44 franchised Toppers Pizza restaurants that were open and in operation continuously during the entire 2023 fiscal year and were not actively selling a location. Thirteen of the 41 franchised Toppers Pizza restaurants are represented in the top tier. We did not have financial information for two franchised restaurants, therefore the information for those locations is not included in the Net Operating Income. AUV generated in 1,400 to 1,600 square foot restaurant during 2023.